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| Reinbold, Matt, "Celebrate." 07/04/08 via Flickr. Attribution-ShareAlike License. |
1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watcing/hearing your argument) below:
←-------------------------------------------------x---|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:
←---------------x-------------------------------------|--------------------------------------------------------->
Strongly Totally neutral Strongly
agree disagree
3. Check one (and only one) of the argument types below for your public argument:
___X____ My public argument etablishes an original pro position on an issue of debate.
_______ My public argument establishes an original con position on an issue of debate.
_______ My public argument clarifies the causes for a problem that is being debated.
_______ My public argument prooposes a solution for a problem that is being debated.
_______ My public argument positively evaluate a specific solution or policy under debate (and clearly identifies the idea I'm supporting).
_______ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).
4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:
Unlike other sources, this argument specifically focuses on the pros of CRISPR, rather than providing insight into both sides of the argument. It combines the practical benefits of this technology (the low cost and ease of use), as well as the treatment benefits (curing disease). While it does mention the other side of the argument briefly, this is done to build upon the pro position argument. This focus on the benefits of the technology has not been explored in other sources in this way.
In addition, the popular audience that this argument is aimed at is a novel approach to the public argument as well. Most arguments regarding this issue are aimed at very scientific audiences, but this argument is meant to appeal to those who might not be a part of the scientific community. In this way, both the content and audience of this argument is an original approach to this situation.
5. Identify the specific rhetorical appeals you believe you've employed in your public argument below:
Ethical or credibility-establishing appeals
_____ Telling personal stories that establish a credible point-of-view
__X___ Referring to credible sources (established journalism, credentialed experts, etc.)
_____ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)
__X___ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
_____ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
_____ Establishing your own public image in an inviting way (using an appropriate images of yourself, if you appear on camera dressing in a warm or friendly or professional manner, appearing against a background that’s welcoming or credibility-establishing)
_____ Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)
__X___ Openly acknowledging counterarguments and refuting them intelligently
__X___ Appealing openly to the values and beliefs shared by the audience (remember that the website/platform/YouTube channel your argument is designed for helps determine the kind of audience who will encounter your piece)
_____ Other:
Emotional appeals
_____ Telling personal stories that create an appropriate emotional impact for the debate
_____ Telling emotionally compelling narratives drawn from history and/or the current culture
_____ Employing the repetition of key words or phrases that create an appropriate emotional impact
_____ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
_____ Appropriate use of humor for subject matter, platform/website, audience
_____ Use of “shocking” statistics in order to underline a specific point
_____ Use of imagery to create an appropriate emotional impact for the debate
_____ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
_____ Use of music to create an appropriate emotional impact for the debate
_____ Use of sound effects to create an appropriate emotional impact for the debate
__X__ Employing an engaging and appropriate tone of voice for the debate
__X___ Other: Use of emotionally compelling examples, not necessarily through narratives/stories
Logical or rational appeals
_____ Using historical records from credible sources in order to establish precedents, trends, or patterns
__X___ Using statistics from credible sources in order to establish precedents, trends, or patterns
_____ Using interviews from stakeholders that help affirm your stance or position
__X___ Using expert opinions that help affirm your stance or position
_____ Effective organization of elements, images, text, etc.
_____ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)
_____ Crafted sequencing of images/text/content in order to make linear arguments
_____ Intentional emphasis on specific images/text/content in order to strengthen argument
_____ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
_____ Other:
6. Below, provide us with working hyperlinks to THREE good examples of the genre you've chosen to write in. These examples can come from Blog Post 11.3 or they can be new examples. But they should all come from the same specific website/platform and should demonstrate the conventions for your piece:
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