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| Martin H., "The Caxton Celebration - William Caxton showing specimens of his printing to King Edward IV and his Queen." n.d. via Wikimedia Commons. Public Domain License. |
This group of people, although perhaps not formally a part of the scientific community, are likely to be interested in new scientific discoveries and debates. Because the topic of my controversy is about ethics and safety issues as well as scientific technology, it is still accessible to those who are educated, even if they do not practice in the scientific field. This group of people is likely to be interested in any controversial issue emerging from science, even if they merely stumble across an article like mine.
Places for Publication:
1. An informative article in a well-known online news publication
An article in a well-known online news publication is accessible to anyone who is interested in current events, whether it is scientific in nature or not. These news publications are often aimed at educated individuals with a variety of interests. An article about this topic published in one of these publications would allow a wider audience to become informed of my research, rather than just scientific experts. However, I would have to be sure to write in a manner that is comprehensible for a wide audience like this.
Examples:
Chinese Scientists Edit Genes of Human Embryos, Raising Concerns
2. A blog post in a blog focused on science
This audience would likely search for information in more informal news sources as well, such as blogs. This type of blog adopts an informal tone about a relatively academic subject, allowing educated people without much scientific background to also learn about the subject. However, these blog posts are also likely to be opinionated, so people with different opinions will likely go to different blogs.
Examples:
Welcome to the Unpredictable Era of Editing Human Embryos
Audience 2: Scientific experts who work in the field
While the former audience was possibly less informed of this topic, this audience is likely already informed about the controversy and technology in question. Thus, they would interested in my project if it contributes more to their knowledge. Because they already know quite a bit about this controversy, they are probably more comfortable with more scientific texts.
Places for Publication:
1. An article in a scientific news source
An article published in a news source that specializes in science-related news would be more accessible for this audience. This type of article is probably more scientific in that it may use more scientific jargon, which narrows the target audience to this audience.
Examples:
2. An entry in a scientific journal
Seeing as most people who read scientific journals are a part of a given scientific field, this audience is likely to obtain much of its information from these types of scholarly journals. Again, these journals are generally not meant to be accessible for a wide audience, as they are specifically targeted towards scientific experts and researchers. Because of this, this type of publication would considerably narrow the target audience.
Examples:
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